This Incredible Massager is Still Going Strong After Years

The Magic Wand isn’t just what you would certainly expect from a modern-day sex toy. It could really well be your grandma’s vibrator. Drawbacks aside, the Magic Wand proceeds to outsell more technically advanced rivals, also as the firm that developed it distances itself from just what has actually come to be one of the most renowned sex toys in existence.

The Magic Wand inhabits an unique area in the record of both female sexuality as well as consumer electronics, yet it’s neither the very first device of its kind to be marketed as a personal massager, nor the very first produced by a leader in the electronics industry. According to Rachel P. Maines’ The Innovation of Orgasm, the very first electronic vibrator showed up in 1878, predating radio, television as well as a multitude of various other groundbreaking technologies.

The exact same year the Magic Wand showed up on the market, a New York-based artist by the name Betty Dodson had her very first sexually specific one-woman event at the Wickersham Gallery on Madison Avenue. Four years later, she released a collection of training classes called Bodysex Workshops, where she made use of vibes to instruct females about masturbation, as well as in 1974 she launched her very first publication, Liberating Masturbation.

” Electric vibes were sellinged as massage therapy devices as well as I got them in the small-appliance area of Macy’s,” Dodson stated.

While Liberating Masturbation was sellinged together with the Magic Wand at Eve’s Yard, a rather subversive as well as brand-new sex shop that provided especially to females, Dodson opted for the Panasonic Panabrator in her very early demos. It wasn’t until 1975 that she replaced it with the Magic Wand. According to Dian Hanson, former editor of Juggs, Leg Show as well as different other guys’s magazine, as well as existing Sexy Publication Editor at Taschen publishing, Dodson turned her on to the Wand in 1977 as well as she’s been a follower ever since.
” She informed me to obtain a Hitachi Magic Wand, yet to be careful of its power, both physical as well as psychological, as it’s an addicting broker right behind heroin,” Hanson stated. “My only previous vibrator encounter was a pink plastic thing that held two D-cell batteries as well as the Hitachi was an entire ‘nother globe.”

Hanson’s reaction to the Magic Wand isn’t one-of-a-kind. It’s generally referred to as the Cadillac of vibes as well as has actually been a best-seller at modern sex shop Excellent Resonances since it opened up in 1977. In the near 50 years since its birth, technical advances have actually led to massive leaps in consumer innovation, yet the Magic Wand has actually continued to be largely unmodified.

The US License as well as Trademark Office lists the Hitachi Magic Wand’s very first use in commerce as April 25th, 1968. In the 46 years since, this huge, white chunk of plug-in plastic, which bears some resemblance to a bass drum mallet, has actually pertained to stand for an uncomfortable duality for many Americans. It’s marketed as well as sellinged as a personal massager in outlet store as well as drug stores, while also acting as a trusted masturbation aid.

That is until last summer. Hitachi dropped the old, 1980s packaging, retooled the materials for a lighter, a lot more long lasting magic wand cordless as well as switched over out the motherboard. To the unaware, it looked much like mother’s old Magic Wand, with one noteworthy exception: The Hitachi name was nowhere to be found.

Weiss’ motorized merrymaker was first made use of to deal with hysteria, an old-fashioned medical problem thought to be treated through female orgasm. As Maines mentions, by the very early 1900s, there were dozens of designs on the marketplace, as well as their uses had actually increased to include therapy for everything from joint inflammation as well as constipation to aching muscle mass.
Considering that Mortimer Granville designed the very first electrical vibrator, they have actually effectively permeated the mainstream with appearances in significant movie, prominent TV programs as well as fashion publications. Also Oprah Winfrey’s not terrified to talk her mind on the topic. (Obviously the huge O chooses something the dimension of a “perfume sprayer” to outsized back massagers like the Magic Wand.) Attitudes towards sex as well as sex toys have actually changed substantially, yet no other vibrator has actually recorded the mainstream imagination like the Magic Wand, save for possibly the multi-pronged Rabbit, which had its own kip down the limelight on an episode of Sex as well as the City.

With the help of mainstream media, severe conversations about masturbation have actually moved from the boundaries of females’s sexuality workshops to the national degree. In 1994, then-Surgeon General Joycelyn Elders, currently a debatable number, was forced to surrender after suggesting that schoolchildren be educated about masturbation to curb the spread of AIDS. We have actually come a long means since Elders’ ouster; archaic laws restricting the sale of sex toys have actually slowly dropped from the books as well as somebodies like Oprah have actually legitimized the topic in mainstream media, yet masturbation as well as its apparatus are still frowned on. As a matter of fact, information about the Magic Wand is hard ahead by beyond individual anecdotes as well as the device’s main website. has a list of specs, individual evaluations as well as an unclear record of the device, yet no mention of its beginnings.
As he puts it, Hitachi is a “really standard” Japanese firm as well as didn’t desire its name attached to just what is essentially the most recognizable sex toy on Earth. Vibratex, not ready to shed its biggest moneymaker (it’s sellinged 250,000 systems since last summer), convinced Hitachi to proceed creating it as the Original Magic Wand.

” Obviously, Mr. Hitachi Sr. didn’t such as the idea that his massage therapy maker was giving numerous females climaxes,” Dodson stated. “Challenging shit! It stays my favorite vibrator to now.”